Likewise, development of tourism provision by local people may not be feasible in a depressed rural economy. Impact of Rural tourism The aim of tourism development in rural areas is, in general terms, to provide opportunities for economic and social development. In some areas, tourism provides the main source of income and employment, as well as providing social and economic benefits. Inevitably, negative aspects of rural tourism are evident as well. (Gannon 1994) Economic Assists viability of existing tourism and non-tourism business. Encourages dependence on industry prone to uncontrollable change Creates new employment Creates part time, seasonal employment Attracts inward investment Incurs development costs and public service cost Socio-cultural Assists in viability of local service Creates feeling of invasion by tourists Creates sense of pride Increases crime.
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Rural areas are perceived as healthier, offering fresher air, cleaner water and the opportunity for outdoor recreation. Rural areas offer fresh and speciality food. (Bartmann and baum, 1998). Issues with Rural tourism, the lack of statistical base: It is difficult to establish volume and value of rural tourism as a specific market sector in nations, even harder on an international scale. Many countries have different definitions of 'rural' and will therefore collect different data. Data on rural tourism are not easily obtainable. Rural communities: These tend to be non-uniform for example remove versus accessible rural areas contain very different types of settlement, employment opportunities, alien socio-demographic characteristics. Different community structures with diverse responses to tourism exist. Tourism development strategies may not benefit all rural areas: Where there is an inadequate supply of attractions or accommodation, tourism may not flourish. However marketing strategies must be good to attract tourists.
Demand fuelled by media, over-familiarity and congestion with traditional tourist resorts and increased interest in alternative attractions with its voracious appetite for content and the resultant over exposure of many traditional tourist destinations. Increasing environmental awareness and interest in the relationship between humans and the environment. Green issues have raised the attractiveness of rural experiences as ecologically sustainable tourism. Transport, communication, and the removal of political and economic barriers to travel have facilitated accessibility of rural areas. Increase in number of free independent travellers due to the increased capacity, especially in long-haul transport modes. When combined with increasing discretionary incomes, greater awareness of the range experiences on offer, the accessibility and attractiveness of rural destinations has been dramatically improved. Changing work patterns have increased the popularity of shorter breaks that minimise the absence from work and the effect of absences on work flow and involvement. An increased interest in heritage can be list satisfied through rural tourism as rural areas are often the repositories of remnant heritage.
The undp pumped in an initial US2.5 million. Those proposals that were selected by the government were entitled to assistance up to us100,000. Divining Forces in Rural tourism, industry stakeholders define the rural tourism experience by what they offer as product. But they are simply responding to what they perceive as an increasing demand for experience of rural communities, and interpreting it via their own world views. This demand is driven by a range of forces that combine to create tourist interest in rural experiences. These forces have been identified by many authors and can be summarised as: tourist generating regions for rural tourism are highly business developed and urbanised. The stresses of urban living and the remoteness from the natural environment has created a desire for escape from the monoculture of city living. Baby boomers are driven to tourism experiences that yield increased self-awareness in their drive for "longed for perfection" that compensates for lives "destabilised by uncertainty and insecurity" (Mackay, 1997).
Majority of India is among the rural category with the sanctity and subtleness intact in the very essence of the village soil. This pious environment of the rural India attracts lot of interest among the tourists in India and thus rural tourism is a fast emerging category. A national tourism policy was introduced in 2002, with rural tourism identified as a focus area to generate employment and promote sustainable livelihoods. The government in its 10th five year plan has focused on the subject of rural tourism. With a rich diversity in culture, heritage, food, crafts, and tradition, India has immense potential and opportunity. It has identified certain areas across the country, which can immediately be developed as the rural destinations. The government partnered with the United Nations development Program (undp) for an Endogenous tourism Project. Some 30 rural sites were selected in 20 states to develop as destinations for rural tourists.
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The term "rural tourism" was adopted by the european Community to refer to all tourism activities in rural areas or as an economic activity, which depends on and exploits the countryside. Figure 1: Rural tourism Approach, forms of Rural tourism, agritourism: Agritourism or farm tourism refers to an organization working on farm or agricultural plant made for entertainment of tourists or visitors, thereby make generating income for farm owners. This may help the farmers to interact with the visitors, thereby benefiting the visitors to enrich their knowledge regarding agritourism. Sports tourism: It involves tourists to participate or observe rural sports. It teaches the local rural people how to get scope/chance in international game and to compete about with opponents.
It enables the people of different cultural background to mix with other people and exchange cultural activities between the parties and thereby they are culturally rich. Pro-poor tourism: Pro poor tourism is set up in developing countries as a means to improve the local economy for local people. It enhances the linkages between tourism businesses and poor people; so that poverty is reduced and poor people are able to participate more effectively in tourism development. The aims of pro-poor ranges from increasing local employment to involving local people in the decision making process. Introduction to rural tourism in India.
Figure 2: Niche tourism Components, types of Niche tourisms. Niche tourism has broadly been divided into following components: Cultural tourism: Cultural tourism is the subset of tourism concerned with a country or region's culture, specifically the lifestyle of the people in those geographical areas, the history of those peoples, their art, architecture, religions, and. Cultural tourism includes tourism in urban areas, particularly historic or large cities and their cultural facilities such as museums and theatres. It can also include tourism in rural areas showcasing the traditions of indigenous cultural communities (i.e. Festivals, rituals and their values and lifestyle. Environmental tourism: Environmental tourism, ecotourism, or nature tourism provides an opportunity to visit undisturbed natural areas, scenic vistas, and observe plants and wildlife.
Ecotourism is responsible travel to fragile, pristine, and usually protected areas that strive to be low impact and often small scale as an alternative to mass tourism. Its purpose is to educate the traveller and provide funds for ecological conservation, directly benefit the economic development and political empowerment of local communities and foster respect for different cultures and for human rights. Generally, ecotourism focuses on volunteering, personal growth and environmental responsibility. Ecotourism typically involves travel to destinations where flora, fauna, and cultural heritage are the primary attractions. One of the goals of ecotourism is to offer tourists insight into the impact of human beings on the environment, and to foster a greater appreciation of our natural habitats. Responsible ecotourism includes programs that minimize the negative aspects of conventional tourism on the environment and enhance the cultural integrity of local people. Rural tourism: Any form of tourism that showcases the rural life, art, culture and heritage at rural locations, thereby benefiting the local community economically and socially as well as enabling interaction between the tourists and the locals for a more enriching tourism experience can. Rural tourism is essentially an activity which takes place in the rural areas.
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Simultaneously, international hotel asset management companies are also likely to enter India. Already, us-based hvs international has firmed up plans to enter India, and industry players believe others like ashford Hospitality Trust and ifa hotels resorts among others are likely to follow suit. Niche tourism, the concept of 'niche tourism' has emerged in recent years in counter-point to what is commonly referred as 'mass tourism'. In a globalising world of increasing sameness, niche tourism represents diversity and ways of making difference. It plays on the pejorative connections that have write accompanied the evolution of mass and package tourism and their, often cited, negative impacts in relation to environmental degradation and socio-cultural disturbance. For destination managers and planners seeking to utilise tourism as a mechanism for economic development, the niche tourism approach appears to often greater opportunities and a tourism that is more sustainable, less damaging and more capable of delivering high spending tourists. The term niche tourism is largely borrowed from the term niche marketing, which in turn has appropriated the niche concept from the language of the relatively recent discipline of ecology. Tourists, as consumers have developed increasing levels of expertise and experience of being tourists. Whilst this developmental pattern of tourists may not always be linear or simplistic.
Rising stock market and new business opportunities are also attracting hordes of foreign investors and international corporate travellers to look for business opportunities in the country. The industry has a capacity of 110,000 rooms. According to the tourism ministry,.4 million tourists visited India last year and at the current rate, the demand will soar to 10 million by 2010 to accommodate 350 million domestic travellers. The hotels of India have a shortage of 150,000 rooms fuelling hotel room rates across India. With tremendous pull of opportunity, india has become a destination for hotel chains looking for growth. Due to such a huge potential available in this segment, several global hotel chains like the hilton, Accor, marriott International, berggruen Hotels, cabana hotels, Premier Travel Inn (pti interContinental Hotels group and Hampshire among others have all announced major investment plans for the country. The government's move to declare hotel and tourism industry as a high priority sector with a provision for 100 per cent foreign direct investment (FDI) has also provided a further impetus in attracting investments in to this industry. It is estimated that the hospitality sector is likely to see.41 billion rise in the next two years, with around 40 international hotel brands making their presence known assignment in the country by 2011.
culture and tourist attractions in a fresh and memorable way. This campaign helped create a colourful image of India in the minds of tourists all over the world and directly led to an increase in the interest among tourists. The tourism industry has helped growth in other sectors as diverse as horticulture, handicraft, agriculture, construction and even poultry. Both directly and indirectly, increased tourism in India has created jobs in a variety of related sectors. Almost 20 million people are now working in the India's tourism industry. Growth Of Hospitality Industry In India. The hotel industry in India is going through an interesting phase. One of the major reasons for the increase in demand for hotel rooms in the country is the boom in the overall economy and high growth in sectors like information technology, telecom, retail and real estate.
India, being a vast and diverse country has always something to offer, and its glorious traditions and rich cultural heritage are linked with the development of tourism. Its magnificent monuments attract large numbers of visitors from all over the world. Tourism is the largest service industry in India, with a contribution.68 of the national gdp and.78 of the total employment in India. India witnesses' more than.72 million annual foreign tourist arrivals and 650 million domestic tourist visits. The tourism industry in India generated about us 100 billion in 2008 and is expected to increase to us 275.t.4 annual growth rate. Booming it industry and outsourcing industry has led to growing number of business trips made by foreigners summary to India, who often add a weekend break or longer holiday to their trip. Foreign tourist spends more in India than almost any other country worldwide.
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Print, reference this, published: 18th may, 2017 18th may, 2017. Keywords: tourism essay, travel and tourism, travel and tourism speech. Introduction to Travel and tourism, tourism is travel for leisure, recreational and business purpose. Tourists night can be defined as people who travel to and stay in places outside their usual surroundings for more than twenty-four hours and not more than one consecutive year for leisure, business and other purposes by the world tourism Organization. Tourism is a known affair in human life. It has been an industry of vast dimensions and eventually supports economic and social growth. Tourism worldwide has experienced phenomenal growth. With more than 600 million people travelling annually, tourism is the world's largest industry, with revenues of about half a trillion dollars a year, and averaging five percent annual growth.