Company history how did this idea first come about? Outline your progress to date research and development, any sales to date, etc. Who are your current customers? What is the current status of your operation? Vision and Mission Vision is about the end result your ideal position. How do you envision the company 5-10 years from now? How will your company be known? For example a vision statement for a tutoring company could be: to be the benchmark for quality tutoring in the greater Ottawa area.
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Finance: How much money do you need to start? How will it be used? What are your first year sales and expense expectations? 4 company profile in this section you describe your offering - week the strengths of your product or service. You include how your company is set up, who the owners of the company are and what they bring to the table. Business overview Products/service offered Provide a full description of your product/service and its value. Why will people buy your product or service? What is the key benefit your Unique selling point? It is best to focus on a single key benefit, as opposed to having many. Examples include: saves time; better quality; easier to use; convenient; minimizes risk; reduces pain; highly credible; socially responsible; increases enjoyment; low cost.
The Executive summary should be no longer than 1 pages. We recommend five paragraphs each parts paragraph summarizes one of the sections below: Company profile: What product(s) or service(s) do you offer and what is their value (or what differentiates you)? Who are the owners and what expertise do they bring to the business (briefly)? Market research: What are the key findings about your industry and competitors? Who is your target audience? Marketing: How will you acquire clients and what strategy makes the most sense? Operations: What resources do you need to get off the ground?
The business plan should begin with a title page that includes your name as well as the name of the proposed business. 2 table of contents executive summary. 2 Business overview Products/service offered. 2 Vision and Mission. 3 Industry Profile and Outlook. 3 swot analysis (Strengths, weaknesses, Opportunities and Threats). 7 the Initial Capital Expenditures. 10 3 executive summary this is written last but placed first in the business plan.
Not only will you succeed in sales, you will succeed in life. Sandwich every bit of criticism between two layers of praise. Most people live and die with their music still unplayed. They never dare to try. A good goal is like a strenuous exercise — it makes you stretch. Dont let the negatives in life control you. . Use them as your stepping stones to go higher than you ever dreamed possible. 1 business plan guideline this document is intended to be used as a guideline to create your business plan. It identifies and explains the questions that should be addressed and outlines the sections to include.
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One, she focused on direct sales since thats what she knew. And two, she opted to create a business to help other women because of what she went through herself. As a working parent who married three times, she understood the struggle for work-life balance long before that phrase came into vogue. And as someone who experienced sexism for decades, she shared the frustration and anger felt by workers whose gender kept them from advancement. With her life savings lines of 5,000, she bought a formula for skin lotions from the family of a leather tanner who developed the products while he worked on hides. In 1963, she and her son Richard opened beauty by mary kay (as it was then called) in a small Dallas storefront with nine salespeople. A legacy continues, fifty five years later, the company is in nearly 40 international markets and has millions of consultants worldwide.
According to its website, mary kay also has more than 1,300 patents for products, advanced technologies and packaging designs in its global portfolio. To date, mary kay and its foundation have given a combined 76 million to combat domestic violence and cancer. Mary kay ash passed away in 2001. Although its been over a half century since she set out to help women fulfill their potential, that objective remains in place for the consultants who work with the company today. Ive really grown as a person and traveled to places I never would have seen had I not joined Mary kay, said Independent Sales Director Anna sempeles. Its provided a great platform for both me and my family., mary kay ash had a way of words. . Here are a few of her sayings: Pretend that every single person you meet has a sign around his or her neck that says, make me feel important.
Afterwards, she sought out company president Frank Stanley beveridge and said,. Beveridge, next year i am going to be queen. Beveridge looked into her eyes and replied, somehow, i think you will. Those words changed my life, said Ash. I could not let him down. Sure enough, she became the new queen of sales the following year.
In 1952, Ash moved to the world Gift Company, where she became its national training director. She quit in protest when she was passed over for a promotion in favor of a man she trained. The Advantage of Life Experience, mary kay ash greets a group of admirers. After she left, Ash began working on a book to assist women in business. As she wrote down her ideas and analyzed the strengths and weaknesses of her previous employers, she inadvertently created a marketing plan for her ideal company one where women would have unlimited earning potential and growth opportunities. Ashs collective life experience influenced her entrepreneurial choices in a couple of key ways.
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In 1939, the 21-year-old Ash went to work for houston-based Stanley home Products. Three weeks after joining the company, she heard about its long annual convention in Dallas and made up her mind. But there was a problem. The cost for the roundtrip train fare and hotel stay was. And Ash didnt have the money. As recounted in this article on the mary kay foundations website, ash asked every friend she had before one agreed to lend her the. The event didnt include meals so for three biography days, she lived on crackers and cheese that she packed in her suitcase. At the convention, Ash watched as the top saleswoman was crowned queen of sales.
Entrepreneurs who want to build sustainable businesses need these traits. Mary kay ash had them, plus the self-knowledge that comes with being older. This month marks the 100th birthday of Ash, who founded. Mary kay a multibillion-dollar direct seller of cosmetics at age. Ash was born may 12, 1918 in Hot Wells, texas as Mary kathlyn Wagner. Her upbringing wasnt exactly glamorous. As a girl, she ran the household and took care of her ailing father while her mother worked. Shortly after high school, she married her first husband, with whom she had three children. A pivotal Moment, her determination to get ahead surfaced early assessment in her life.
updates links. Always a good read with practical takeaways. . Also, you are invited listen to interesting radio show interviews or read published articles on various topics of interest. By lynne beverly Strang, late-Blooming Entrepreneurs. Mary kay ash, vision, drive and tenacity.
Plans for Progress for students may use this format with students. . The individual plans each contain a vision statement, a mission statement, measurable objectives, strategies, and action plans. . Scorecards are prepared to monitor progress toward objective achievement. . Progress charts are created to monitor implementation of action plans. The benefits of The One page Planning Model for Schools are: plans are brief, changeable, and easy to monitor, plans focus on student learning, plans are aligned throughout the district or school, participation in planning may be about 100 percent with individual. Contact us at The center for School, redesign to learn more about how your school or district can use The. One page Planning Model of Schools.
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Strategic Planning for Schools, planning in complex organizations, such as school districts, is critical to achieving goals and objectives in both short term and long term. . Historically, schools have use a variety of strategic planning processes, some more complex, some less; some taking more time, some less; and most with volumes of documents. . The center for School Redesign offers a different approach. . Forget everything that you have known about strategic planning. The One page Planning Model for Schools is an application of the. The One page business Plan content, format, and methodology created entry by jim Horan (2004). . In this planning process, everyone involved in the school from the superintendent to all of the teachers may participate by writing a one-page plan for his or her specific areas of responsibility. . Schools that wish to implement Personal.