If youve had the title at a company on a business card or in a director, list it here. If youre applying to a position with a lower title (Director Product Manager that might set off a red flag in the mind of whoever is reading your resume. If youre applying down the ladder, try to match up the title you use with the title youre applying for. Try to include 3 of the keywords / key phrases you identified in the position statement in the professional profile. Whenever possible, repeat the position statements language back in your resume. If they mentioned work closely with Marketing, retail, corporate/Wholesale, and Production to control inventory, maximize sales and margin, repeat that language back to them. Heres an example: Marketing Director with a proven ability to work closely with Marketing, retail, corporate/Wholesale, and Production to control inventory, maximize sales and margins.
On your, resume
I always included a link to this site. If I was red sending out my resume right now, Id include a link to m/resume and write a custom page for that resume, talking about who i was and linking to information Id want them to have. If I was feeling spicy, id do that, but for every company i was applying to: m/company-a, m/company-b. I do this tactic with look shiny, my marketing consulting company. When I send a follow up email to a prospect after meeting them, Ill link them to m/prospect-name-here. Ive gotten very positive feedback that putting together a page speaking specifically to the prospect and including relevant information about projects ive worked on has been a great way to jumpstart the relationship. This is what the header of my resume looks like: Professional Profile (Defining your career) Ill be honest with you, i cut the professional profile from resumes I write 50 of the time. Often, professional profiles are empty, meaningless wastes of space that just clutter up top of your resume. On the plus side, theyre a quick way to define who you are and include the buzzwords you identified when you deconstructed the position statement. Heres what the professional profile on my resume looks like: lead off with your current (or highest ranking) title. Dont make up a title or embellish your current title.
Reusing these key phrases shows that we: understand the employers needs and also understand the specific language they use to resumes communicate those needs okay, thats the system i use to: review position descriptions Identify the pain points a company is screaming in the position description. Every resume i write, i work off of a standard template that I store in google docs. Heres a link to my resume template. Go ahead and download it (File download As) for the next time you need to write a resume. Theres 5 main sections to my template, lets step through them. The header on the resume is all about you. Its where you put your name and any contact information you want to include. As a bare minimum, include: your name your phone number your street address your email address Optional: include a link to your online portfolio / gallery / personal website / writing samples.
Now that we have a summary of the different areas of responsibility that relate to the position (the buckets and their contents we have an idea of the topics we should highlight in the resume and cover letter. Reviewing skills The last section in this position description is skills. Well approach it in the same way we approached Duties and Responsibilities. On the paper copy of this position description, review the skills section. Underline / highlight any keywords that stand out. Make note any qualifications or experience that comes to mind that you want to highlight. Once weve underlined this section, were going to add it to a new page in the document we started. The key essay phrases we can find in this section are highly relevant: theyre the specific skills the employer is looking for and key phrases we can reuse in our resume / cover letter / email / etc.
I find that thinking about them in chunks or buckets makes it easier to decide what type of experience to highlight on the resume or cover letter. When writing my resume and cover letter, Ill make sure each position (resume experience (resume and paragraph (cover letter) relates to at least one of these buckets. If I can, Ill reuse the exact phrase and wording they used. I copy the duties and responsibilities from the position description into a word editor (Word, pages, google docs, etc). I break the duties and responsibilities apart so each individual sentence is on its own line. I add the buckets to the top of the page. I start sorting the different duty and responsibility sentences into the buckets. If a duty or responsibility seems to belong in two separate buckets, Ill copy it and put it into both buckets.
Words and phrases you shouldn't put on your resume
Ive bolded the holiday words and phrases I highlighted in my annotated copy. You can see my annotated copy here: This position is very focused on profitability. Check out the keywords we can see in the summary: Profitability, product development, control inventory, maximize sales and margin. Each of these words and phrases is something we want to highlight in our cover letter and our resume. In my annotated copy, you can see i connected some of the underlined topics to larger ideas and next steps: Resume Example, show in cover Letter, and noted that starters oversee is a keyword that Ill want to use when writing the resume and cover letter. Duties and responsibilities I tackle duties and responsibilities in two separate ways.
First, i read through my printout of the position description. I underline all keywords that pop out. I make note note of any positions I feel that I want to highlight in the resume and cover letter. Now, lets steps through this position description and highlight / underline all the words and phrases that relate to cost and revenue, project management, or specific skills that are called out for the job. Once we do that, we can start to see the different buckets that the duties and responsibilities fall into. Looking at this resume, it looks like they fall into four main buckets: Project product Management Business Analytics Sales Channel Management Marketing / Promotion Cross-Department Communication These buckets are just groupings of the different duties on the resume.
(I like underlining phrases in the description and making notes in the margin). Next, Ill read through the job description and underline any and all keywords relating to profit, revenue or cost. The two main drivers for a company to hire a new employee are a desire to either increase revenue or reduce cost. It doesnt matter what the specific position is, if youre going to be successful, you need to focus in on either increasing revenue or reducing cost. To get the interview, you need to show that: you understand the specifics of the position and how it relates to either increasing revenue or reducing costs.
You understand how the business makes money and the business model its based. You understand which of your past experiences / positions are relevant to this job and how in those post positions, you either increased revenue or decreased costs. Position description summary When we read through the summary, we want to identify any keywords or key phrases that relate to helping the company make more money (sales, profitability, products, inventory, etc) or lower costs (working with other departments, inventory, purchasing, etc). Lets tackle this summary together. As Merchandising Manager you play a key role within the organization, as profitability can be affected by how successfully you undertake your work. You will oversee product development from inception to launch. You will work closely with Marketing, retail, corporate/Wholesale, and Production to control inventory, maximize sales and margin. Enthusiasm and attention to detail are the crucial to your success. Were in luck, this summary is full of these keywords and key phrases.
10 phrases to ban from your resume - business
Break down the exact steps to go through to identify the pain points a company is screaming about in the position description. Review how to analyze position descriptions to pull out specific needs and make a list of the exact language the employer uses to talk about their pain (the specific keywords and key phrases that need to be repeated in your resume and cover letter). Heres the position description well be working off of: Merchandising Manager — honolulu cookie company. My mini process for reviewing a position description. My first step is to read through the position description and look for red flags. Is it an unpaid position? Does the company seem like one Id like to work for (Ill load their website to check this out)? If the position passes that test, Ill print out a copy of the position description to closely read through and mark.
needs of the position. My deep understanding of who theyre looking for. How Ill help them increase their revenue, decrease their costs, and eliminate painful problems. How do we do that? By performing a close reading of the position description and following a quick simple exercise to break out the exact keywords and key phrases they use to describe the problems theyre facing. Companies only hire new employees when the lack of another employee has become so painful, the employer will do almost anything to eliminate the pain. If there isnt an immediate and painful need to hire a new employee, why spend the money? Because employers only hire when theyre experiencing a pain, you can identify exactly what pain the employer is experiencing by performing a close reading of the position description. Specifically, were going to: Walk through the process i use to review a position description.
They didnt include any information that connected their resume with the position I was hiring for. As a mini guy who has sat on both sides of the hiring table (hiring employees for a department, hiring freelancers for a small business, interviewing for positions, etc let me tell you, the easiest way to have your resume shoot you in the foot. It doesnt matter how qualified you are. Unless you can show how your experience and qualifications directly relate to the position youre applying for and help your employer solve problems, earn more money, and reduce costs, its pointless to even apply. The best way to get an interview (aside from networking, building and maintaining a network, etc is to highlight the direct connection between your experience, your qualifications, and the needs highlighted in the job description youre applying to fill. So, lets tackle how well do this. In this article, well dive into how to write a resume: Well review an actual position description off of Craigslist and follow my system for isolating painful problems / specific needs. Ill share my system for quickly analyzing a job posting in 10-minute to identify specific needs, keywords, and qualifications. Well review the resume writing template, i use when writing resumes, ill explain the 123 process i use to expand on experience and buzzwords to build a rich, content-heavy resume.
Phrases, that Scream 'i'm a leader
Resumes are a necessary exercise during your job search. Writing one shredder helps you understand how to position your experience and qualifications in the job interview. Its a minority of people that get a job solely off of a resume. If youre approaching your job search strategically (setting up coffee meetings, researching the companies you want to work at, building and maintaining a personal network, etc you can be hired without ever sending in a resume. The biggest value in writing a resume is gaining an understanding of the specific problems the company is facing and how to position your experience and qualifications to solve those problems. Two years ago, when I was hiring to build out my marketing department, i read through dozens of resumes and cover letters. The biggest problem that kept me from selecting a candidate for an interview?